Scareware has gone mobile: Users of Android devices are starting to see sleazy ads warning that they need to upgrade their device’s battery. The supposed battery-saver apps that those ads prod you to download, however, could endanger your privacy or siphon money from your wallet–and generally they’ll do nothing to improve your gadget’s battery life, [...]
Ever wonder where tech reporters get all their fancy data? For instance, how do we know that 52% of mobile app sessions were for games in the first couple of months or 2012 or that the use of native apps versus the mobile Web is tied? The truth is that a lot of the [...]
Millenial Media -the largest independent ad network is releasing a yearly report on performance of smartphone operating systems on its network in 2011. According to the report, Android continued its growth as a platform with ad impressions growing 504 percent year-over-year on Millennial’s network. To give you some background, last year, Android had a 47% [...]
Online privacy in the mobile environment has been in headlines lately. For that reason, an ad network detector app by Lookout Labs is likely to gain significant traction. The case for the Android app—which alerts the user to what information the ad networks within the apps on the phone can access—is clear. “On Android, you [...]
Some advertising networks used by apps in Android devices are able to gain access to user information, according to an investigation by a UK information security firm. MWR Infosecurity found that a significant number of the top 50 “free” apps that generate money for the developer and advertisers by connecting to an ad agency pass [...]
Where’s My Money? Your Android Ad revenue model has a big impact on when and how you get your money for Android apps. There are a myriad of different app stores and ad networks, but there are a number of things that each one has in common within its respective category. You can monetize your [...]
Ad Blocker for Android No one likes ads on android mobiles & pads. However, ads are a reality that we must live with. Or, must we? One of the great things about Android is all the free apps. The downside to free apps are advertisements. What if one could block these ads? I mean, you [...]
Google’s Holiday Consumer Shopping Report 2011 Signs point to positive retail growth for the holidays: October same-store sales were on the rise, traffic to top retail sites have increased 10% vs. 2010, and FedEx anticipates a 12% increase in holiday shipments vs. year ago. We asked consumers their intentions this holiday and found: 43% of [...]
Android advertising revenue could potentially generate $1 billion for Google next year. Piper Jaffray analyst Gene Munster says Android generated $5.90 per user in mobile advertising in 2010, and that number is expected to jump to $9.85 in 2012, aided in part by in-app advertising from the Android Market app store. Google (GOOG) could generate [...]
Android takes the market share with 61% of smart phone owners using the operating system, which is a 15% growth month-over-month. Android also ranked highest in Application Platform Mix with 48% of the share, while Apple’s iOS followed closely behind with 43%. Games took first place for top 10 global applications for its second year [...]
